Financial and Retail Electronic Strategies
We analyze the environment and help you define your opportunities clearly. We aid you in
determining your direction and position over the short and long terms. We can help you
avoid common and costly mistakes made from choosing direction to closing contracts, and every discipline between. We know EFT from the retailer, supplier and the financial
institution perspectives.
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New Product Specification, Design
and Implementation
Understanding the wide range of disciplines needed in building an EFT product will save
you time and money. We have dealt hands-on with the legal, technical, communications,
management and internal support issues that have delivered solid foundations and
measurable results in EFT-ATMs, POS, ACH, Credit Cards, Private Label Cards, Smart
Cards, remote banking, strategy and new products and applications.
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Business Plan Development
Overall business plans are a specialty. Our collective business sense and EFT knowledge
combine to deliver you solid answers and solutions to existing challenges. Our Clients
receive expert advice in a field that changes every day.
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Pricing Analysis and Product Enrichment
Are you truly competitive? Are you overpriced or underpriced to your users, your
correspondents and your customers? What services could you be developing or combining to
decrease your costs and increase your customer base and your profits? We can make your
products different and attractive, and we can make you look different, even in a shared
environment.
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Competitive Market Analysis and Tactical
Analysis
Who else is in the market? What are they doing? What successes are they having? What are
their weaknesses and vulnerabilities? How can we attack? How can we overcome our
weaknesses? ESA people have competed successfully in EFT. We know how.
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Market Entry Analysis
Who is in the market? How big is the market? What is the nature of the
market? What segment should we enter and what is the best point of entry? What is the
marketing plan? Who will carry it out? We give you answers as a foundation for a wise
and successful market entry.
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Job Description Development
In many EFT jobs, ESA people held the first job! We have developed a variety of job
descriptions and understand them intimately. We have even successfully recruited the
entire range of EFT staffers necessary to win, including network executives, technicians,
software designers, hardware and software salespeople. To fulfill your EFT strategy, ESA
can find the right people to implement the tactics we recommend.
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Communications and EFT
Especially in the 21st century, communications is a large factor in EFT. Consider the
choices, RIFD, WiFi, and contactless Smart Cards, and then get someone who knows the EFT
side to help you put it together. Yes, electronic checks and EBPP fit here, too.
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Electronic Benefit Transfer/Services (EBT)
EBT is the use of electronic technology to complete some or all of a benefit program's
functional requirements. ESA was heavily involved in EBT from the early pilots until
today. Let ESA's on-line and off-line experience with all phases of EBT help assure an
economical and efficient program. ESA has worked with governments, many states, EBT
vendors, equipment suppliers, and retailers to bring a complete perspective to EBT.
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Preparation for Stock Offerings
Working with your legal counsel, ESA can provide research, analysis and the writing of
offerings. Through production of brochures and other presentation documents, ESA has
complemented excellent ideas with quality writing skills, a wealth of experience and
production expertise. Let ESA help ensure the success of your stock offering.
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EFT Marketing
ESA delivers concept, writing, graphic production and
delivery of complete sales packages. ESA marketing people have worked with some of the largest corporations. We can develop
print, Web, interactive and video selling tools to implement your sales plans. Consumer education programs
and location signage programs are available. Or, we can work with your marketing staff
and agencies to help cover all your bases in the marketing arena.
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Transportation
Transportation, whether parking, toll roads, fare collection or automatic vehicle
identification (AVI), is fertile ground for EFT. As usual, ESA did some of the pioneering
work in this field. Use our experience!
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EFT Network Initiation and Management
ESA people have helped start or managed and marketed several of the most successful ATM
and POS networks. We bring hands-on skill to you. Save time, avoid unnecessary expenses
and get a head start on operation by taking today's directions for today's
opportunities!
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Technology Assessment and Specifications
Can your current technology handle your future plans and requirements? What enhancements
added now can prevent costly restructuring at a later date? Can upgraded technology
ensure a successful future?
ESA has had many of the major EFT software providers and terminal vendors as Clients.
Significant innovations have come from our input and experience.
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EFT Topical Seminars
We will summarize the information we glean from our EFT resources in a seminar situation
or a one-on-one setting, information to which most staffers and EFT "line workers"
simply do not have access. If you have an EFT area of concern ... legal, technical,
managerial... ESA can address it.
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Ongoing Support on Retainer
ESA people can be on call to your organization for general consulting on a broad range
of issues. Use ESA people as on-going quality control, to fill transitional jobs, or as
an objective third party in determining your competitive position or to judge the
results of projects.
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General EFT Consulting
We made our reputation resolving issues such as ATM site selection, volume improvement,
marketing program analysis, network development and management, strategies and tactics,
and network participation questions. If those are your questions, ESA has the answers.
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Copyright © 2004,
Electronic Strategy Associates, Inc. All Rights Reserved.
